Why should a mechanical implement become ISOBUS? The IDEAgri Network, a consortium of Italian Companies created for the dissemination, research and development of ISOBUS technology, which includes Arag, Argo Tractors, Cobo Group, Salvarani, Walvoil, Selvatici, Frandent and Fondazione REI, Friday, February 18, 2022 , presented, during the ASSOMAO "Digital transition in Agriculture" initiative, the activities of the Network and the importance of ISOBUS technology, which reflects the following characteristics: - Technical simplicity and applicability; - Right amount of energy and scheduled maintenance; - Possibility of integrating an electronic part into a mechanical part, conquering an interesting slice of the market.